Leasing Information

UNIVERSITY MALL is the regional shopping center for Utah County, and has been serving the people of Utah County for more than 30 years. The mall is located in Orem, Utah, North West of Provo and just 35 miles south of Salt Lake City.

The center is situated at the state's busiest intersection; the corner of University Parkway and State Street. Located, nearby, at opposite ends of the mall are two Universities, Brigham Young University (BYU), and Utah Valley State College (UVSC).

UNIVERSITY MALL's market is primarily Utah County, with a heavy concentration in Provo and Orem. There has recently been heavy retail growth in Utah County. Most of this growth has occurred on University Parkway starting at I-15 and extending up to State Street, at UNIVERSITY MALL's front door. This significant growth has created a "mall sprawl" effect, thus positioning the mall's area as the only major retail destination for Provo and Orem.

UNIVERSITY MALL's primary market area is Utah County. Utah County is made up of 400,000 people. It's boundaries start at the city of Alpine and extends south to the city of Goshen. Utah County is surrounded by the Wasatch Mountain Range, including Sundance Ski Resort and Utah Lake.

The target market profile for UNIVERSITY MALL is a female, age of 18-48, married with a middle to upper income level, has 3-5 children and owns their own home. Other target customers include students - high school and college, and retired senior citizens.

Typically, the customers that live in the center's trade area are:

College educated
Median age of 27.66
Average 3.81 people per household
White collar workers
Republican
Source: Utah Valley Economic Development Association 1997 Report